Pantone Colour of the Year 2018, Ultra Violet, has us seeing stars
A moment that defines a design year, 2018’s Pantone Colour of the Year is as unexpected as it is provocative. Ultra Violet, or Pantone 18-3838, is a complex, symbolic shade which suggests the vastness of the cosmos and the desire to explore it. Veering towards a cooler shade, it’s reminiscent of musical icons, and a spiritual power which inspires connection. Pantone Selection Process So how does Pantone choose the colour soon to be splashing across runways and upon walls everywhere? Like every good innovation, the Colour of the Year is subject to thorough testing. Pantone assembles a group of the world’s best to find out how people throughout multiple industries are using colour. They travel around the world to the meccas of global fashion, finding hottest colour trends taking both the runway and the street by storm. Looking at the latest that Hollywood has to offer, they analyse the colours and effects being used. Interestingly however, the automotive industry plays perhaps the most vital role in Pantone’s assessment. This is because auto manufacturers are at the forefront of colour …